Saturday, February 16, 2008

Speaking to high net worth audiences

I agree with PR expert Beth Chapman's advice in her recent newsletter that your preparation for speaking to high net worth clients should include:
1. Honing your speaking skills
2. Understanding that educational, non-self-serving content is required
3. Trusting that your current clients are the conduit you need to the audiences you seek.

I was intrigued by her suggestion that you
"Offer to speak to your clients' social groups, condo associations, or at a coffee in their homes for ten or more friends. I can hear you now -- this is so low brow, good grief. But, wait. Don't misjudge the importance of small groups of clients and who they know. Your existing clients have conduits to all the high net worth groups you wish to access. But you have never asked your clients to introduce you to these target groups as a speaker, have you?"
Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

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