Monday, February 04, 2008

"Stock Price Correlated to Likeability of Super Bowl Ads"

"When TV viewers like a company's Super Bowl commercial, the company's stock price goes up, according to a study by researchers in the University at Buffalo School of Management and Cornell University."

It's not too late to watch the Super Bowl ads to assess them for likeability.

Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

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