Monday, February 04, 2008

"Stock Price Correlated to Likeability of Super Bowl Ads"

"When TV viewers like a company's Super Bowl commercial, the company's stock price goes up, according to a study by researchers in the University at Buffalo School of Management and Cornell University."

It's not too late to watch the Super Bowl ads to assess them for likeability.

_________________
Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

Check out my website at www.InvestmentWriting.com or sign up for my free monthly e-newsletter.

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