Do your performance reports send the wrong message?

You tell your clients to think long-term. But are you sending them the opposite message?

Here's one manager's take on the topic.

"...we realized that we lectured our clients about long-term performance and investing to meet their goals; however, our reporting focused their attention on short-term returns and market performance. Today, we do not provide any performance for periods less than one year, and we benchmark against CPI, not the S&P 500, to better frame our clients’ understanding."

That's according to Harold Evensky in"The Rational Wealth Manager" (CFA Institute membership may be required to access this article).

Would you consider following Evensky's lead?

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Susan B. Weiner, CFA
Investment Writing
Writing that's an investment in your success

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