Morningstar: "Some of the best tools on the web"

Imitation is still the highest form of flattery. So, if you're a marketer, don't hesitate to get inspiration from your competitors.

"Some of the best tools on the web," a recent Morningstar article points to some interesting tools on mutual fund websites.

The performance attribution statistics at Fidelity provide nice comparisons of specific Fidelity funds vs. their benchmarks. See the example of the Fidelity Small Cap Retirement Fund.