"When CEOs Are Entangled in Their Own Web of Words"

Why are more CEOs using writer-editors to script their earnings conference calls? Read "When CEOs Are Entangled in Their Own Web of Words" (http://www.nytimes.com/2005/11/09/business/09chiefs.html) to learn the high cost of fumbling a line.

"A gaffe, a garbled sentence or a muddied articulation of a corporate strategy can not only mar the public profile of a chief executive but also prompt a run on the stock," according to Landon Thomas Jr., author of the article on p. C1 of the Nov. 9, 2005 New York Times.